Meet the Team
Meet the Swish Marbella Team
At Swish Marbella, luxury is personal – and so is our team. Behind every flawless villa stay, there’s a group of passionate individuals who make the magic happen (with a few inside jokes and plenty of coffee along the way).
From guest experience specialists and technical wizards to housekeeping heroes and creative minds, each member of our team brings their unique touch to ensure your stay is nothing short of exceptional.
We’re here for you — in multiple languages, across time zones, and always with a Swish smile.
Karen
CEO & Co-Founder
E-mail: karen@swishmarbella.com
Former lawyer and private banker turned entrepreneur, Karen is the heart and mind behind Swish Marbella. She leads the team with a balance of strategy, creativity, and people-first thinking, making sure every detail — from guest experience to brand vision — is just right.
Superpower: Turning luxury into a feeling, not just a service.
Imobach
Partnership & Growth Lead
E-mail: imobach@swishmarbella.com
From Hilton to the Costa del Sol, Imobach brings an international perspective and a strong commercial instinct. As Partnership & Growth Lead at Swish, he works closely with property owners and strategic partners to expand and elevate our portfolio, ensuring each villa is positioned to perform at the highest level.
With a background in hospitality and luxury, Imobach combines relationship building with a sharp eye for detail, overseeing how properties are presented, marketed, and integrated into the Swish collection. From Canada to Marbella, he plays a key role in driving growth and strengthening long-term partnerships, one exceptional villa at a time.
Superpower: Making listings irresistible to guests.
Hajar
Rental Manager
E-mail: hajar@swishmarbella.com
Luxury sales expert turned villa matchmaker. Hajar is all about efficiency — you’ll always get a clear yes or no, never a maybe. Fluent in French, English, Arabic, and Spanish, she’ll make sure you feel at home in any language.
Superpower: Cutting through the noise and making things happen.
Yasmine
Operations Lead
The logistical engine behind the Swish experience, Yasmine ensures that every property in our portfolio meets the highest standards of excellence. Focusing her expertise on homeowner relations and rigorous villa inspections, she is the guardian of the Swish seal of quality, ensuring every home is flawless before a guest even arrives. With a background deeply rooted in high-end hospitality and a natural talent for organization, she specializes in solving operational challenges before they even arise. A true global communicator, she fluently navigates the needs of our international owners and partners in French, English, Arabic, and Spanish. For Yasmine, luxury is about the seamless, invisible effort that makes a property shine. Whether she is coordinating with our housekeeping heroes or conducting a final walkthrough, she is the steady hand that keeps the “magic” of Marbella on schedule.
Superpower: Turning complex logistics into a smooth, five-star guest journey.
Cristina
Guest Services Manager
E-mail: cristina@swishmarbella.com
With a background from Mandarin Oriental, Cristina has a sharp eye for aesthetics and the heart of a true host. She treats every guest as if they were family (and somehow finds time to create beautiful content too). Fluent in Spanish, English, and a touch of French.
Superpower: Making everything look as good as it feels.
Claudia
Guest Services
With Luxury Management studies in Paris and a background in high-end villa rentals across Ibiza and Formentera, Claudia deeply understands the psychology of luxury and the vital role of emotional connection in the client journey. Beyond her expertise in the Balearic and French markets, she is defined by an innate discipline and a performance-oriented mindset that ensures no detail is ever left to chance. Claudia approaches guest relations with a unique drive; she doesn’t just meet standards, she pushes to exceed them, believing that a truly premium stay is built on consistency and clinical precision. Patient yet incredibly proactive, she brings a high-energy focus to the Swish team, ensuring every guest experience is handled with the rigour and care that a world-class destination demands.
Superpower: The art of the "warm welcome"—making guests feel at home before they’ve even unpacked.
Jessica
Revenue Manager
E-mail: cristina@swishmarbella.com
From Radisson Hotel Group, Yessica brings an international hospitality mindset and a strong analytical approach to revenue optimisation. As a Revenue Manager, she focuses on driving performance through data-led pricing strategies, demand forecasting, and effective distribution management.
With over 12 years of experience in the sector, Yessica combines commercial insight with a deep understanding of market dynamics, ensuring each asset is positioned to maximise its revenue potential. Her expertise spans across pricing, segmentation, and channel strategy, always aligned with broader business objectives.
Working closely with commercial, marketing, and operations teams, she plays a key role in aligning strategy and execution, enhancing both profitability and market positioning. From global hotel brands to Swish Marbella, Yessica contributes to sustainable growth and performance, one strategy at a time.
Superpower: Turning data into confident commercial decisions that actually move revenue.
Jose
Technical & Maintenance Manager
E-mail: jose@swishmarbella.com
Marbella is in Jose’s DNA — he knows every corner, every shortcut, and every hidden gem in town. Passionate and energetic, Jose brings a fiery touch to everything he does. Whether it’s sorting out a technical issue or handling last-minute requests, he’s always on the other side of the phone, day or night, ready to jump into action. Fluent in Spanish, English, German, and Italian, Jose is ready to assist guests and owners alike in four languages, making sure everyone feels understood and cared for (with a bit of passion too!).
He gets things done fast, no fuss, no delays – exactly what you want when the pressure’s on.
Superpower: Solving problems before you’ve finished explaining them (and doing it with flair).
Miguel
Technical & Maintenance
With several years of experience in the industry, Miguel is a calm, organised and highly methodical professional, allowing him to remain composed even in high-pressure situations.
He is passionate about finding practical and efficient solutions, always with a strong focus on detail and functionality. He doesn’t just react when issues arise; he analyses, anticipates and optimises to ensure everything runs flawlessly.
For Miguel, no challenge is too complex—if something goes wrong, he is already one step ahead, finding the best way to fix it.
Superpower: His natural ingenuity for solving problems and the ability to anticipate them before they even exist.
Jayson
Housekeeping Lead
Shy but always smiling, Jayson is the quiet hero behind Swish’s pristine villas. Known for singing while he works, Jayson brings positive energy and attention to detail to every home he touches.
Always dependable and ready to go the extra mile, Jayson ensures that every space is spotless and welcoming for our guests.
Superpower: Leaving behind sparkling villas... and a little tune.
Vicente
Housekeeping
Superpower: Making every room feel like no one’s ever stayed there before (in the best way).
Anne
Housekeeping
Sweet, smiley, and always laughing, Anne brings sunshine into every villa she steps into. Known for her warm energy, love of a good dance move, and contagious positivity, she makes every team shift feel lighter and every home feel more alive.
Anne is also famous for her delicious breakfasts, adding an extra touch of care that guests truly remember. Whether it’s perfect presentation or simply making a villa feel welcoming, she does it all with heart.
Superpower: Turning housekeeping into a celebration... and breakfast into an experience.
Eric
Housekeeping
Eric is passionate about gardening and the care of natural surroundings, he takes great pride in outdoor spaces and enjoys creating beautiful, well-maintained environments that feel both balanced and inviting.
Highly attentive to detail, Eric brings care and precision to everything he does, which is reflected in the quality of his daily work. His appreciation for nature, fresh air, and the sea aligns perfectly with his calm, focused, and dedicated approach.
Superpower: His exceptional eye for detail and natural ability to transform outdoor spaces into calm, beautifully balanced environments.
Sam
Translator & Guest Liaison
Sam is our language bridge, opening doors (and oceans) by translating into French and Arabic. Thanks to Sam, our guests feel right at home, welcomed and understood in their native language. Behind the scenes or on guest calls, Sam ensures nothing gets lost in translation — only smooth, meaningful communication.
Superpower: Speaking the language of connection, not just words.
Access to an extraordinary collection of luxury villas and apartments with exceptional personality, all located in the very heart of Marbella. Our criteria? A love at first sight feeling.
