Hygge, the Danish word meaning cosiness or well-being has become a global mega-trend in the past few years, making it cool to enjoy downtime and creature comforts.
But what exactly is hygge anyway and can it be applied on holiday? Swish investigates.
What is Hygge?
The internet blew up a few years ago when the hygge concept became fashionable with pictures of cosy fireplaces and hot chocolate taking over Instagram, but that is just one side to this quirky Danish concept. If you haven’t heard of hygge, (pronounced hyoo-guh) it essentially means living well in an easy way. It includes intimacy, bonding with others, making time for leisure (no matter how small that might be), and making space for family & friends.
You will be surprised to hear that creating a cosy feeling is not limited to cold climates and there are plenty of ways to capture the sprit of hygge even in sunny Marbella.
Here’s how to bring the hygge to your holiday in Marbella:
A Wholesome Breakfast with those you love
Start the day right and you will get that homely feeling all day. At Swish we can help you stock up your fridge if needed, you just have to ask. Try comforting granola and fruits, freshly cooked eggs or a beautiful pastry or two. Serve with loved ones and good cheer.
Another Scandinavian trend, Fika is a Swedish word meaning a bit more than just a coffee and cake break with friends, where you make time for each other. It’s the opposite of gulping down a hot coffee on a long commute, fika is about enjoying your time-out with those who are important to you away from the hustle and bustle. In your luxury villa in Spain, your fika break can be a perfect excuse to enjoy a hot coffee with amazing views, like this one from the terrace of Villa Anamaya.
Fluffly Slippers and Soft Towels
Swish guests get a head start on this one, as we provide the most sumptuous robes and slippers for you. There is something so homely about high-quality plush bathroom linen and slippers you will want to dip your feet into.
Make a Bathroom Sanctuary
Hygge stands for easy wellbeing and your bathroom ritual feels even better in a stunning marble bathroom suite. All of our villas have impressive bathrooms, some are large and lavish and some are tucked away inside stylish rooms, like this one at Villa Aloha, where you can make your own little beauty corner.
Set the Mood with Music
Soothing chill out music can make you feel happy and makes your luxury vacation feel more homely. Create a playlist before you go, switch on and enjoy!
Include the Furry Friends
Spending time with those who matter is what holidays (and hygge) are all about! Look out for the pet friendly symbol on our properties, which welcome four legged friends. There is nothing cosier than snuggling up with your pet after all. Find out more about our pet-friendly villas.
Take a Digital Detox with Good Old-Fashioned Fun
This doesn’t have to be for the full holiday, we promise. But there is a nostalgic feeling that you can only achieve with your phones are strictly turned off. Try a traditional board game or parlour games for a bit of retro fun. You’ll love the bonding experience.
Try Atmospheric Lighting
Lights, lights lights! Inside, curl up by candlelight and outside, enjoy a spectacular view surrounded by pretty solar lights or outdoor lighting. You will be surprised how cosy this feels as the sun goes down after a day at the beach or pool.
Wrap up in Blankets on the Terrace
When the sun goes down you will feel a welcome breeze and there is never a better time to keep warm under a blanket. Picture the scene, a cool chill in the air, a glass of red wine and soft music playing as you relax on the terrace in the moonlight.
Eat Together, Mindfully
While on holiday it can be all too easy to remain busy, organising the days and evenings and not allowing yourself to let go, even at mealtimes. We want you to come back from your Swish stay as a more relaxed version of yourself, and one way to do this is to truly savour every aspect of a family meal. We can help with caterers if needed but there is no fixed menu, the only rules are it has to feel right. You just have to savour the tasty food and enjoy the company around you.
We look forward to welcoming you to Marbella. If you’re already dreaming of bringing the “hygge” to your next poolside villa, take a look here at some of our luxury villas for inspiration.
At Swish, we pride ourselves on our high standard of service, so whether you are looking for extra blankets and ingredients to make the perfect hot chocolate, or a full-scale concierge service, we can help during your stay. Simply ask one of the team to help make your stay extra memorable.
The Swish team xx
Subscribe to Our Newsletter
News, stories, interviews, guides, dreamy travel and fun.