When renting out a luxury villa in Marbella, one of the most important decisions you will make is selecting a name. This name sets the tone and character of your villa and helps potential customers to remember your property. This is a great way to differentiate it from others in the area.
Effectively, once you turn your villa into a rental business, it becomes a brand in its own right. Therefore, choosing a strong name that will resonate with your target audience and give a fantastic overall impression before potential guests have even read the property description is essential.
Here are some Swish tips for choosing the perfect name for your luxury rental villa in Marbella.
Naming a Villa in Marbella:
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Think About Your Target Audience
The first step in choosing a name for your villa is to consider who you would like to rent it to. Are you targeting affluent families or single people looking for a romantic getaway? Knowing your target audience can help you decide on a name that captures the essence of your property and resonates with those who are likely to book it. For example, if you’re targeting young couples looking for romance, then perhaps a more whimsical name with reference to the moonlight, stars or sunset might be appropriate eg “Villa Luna” or “Villa Moonlight”, or even something like “Villa Love.” Suppose you’re targeting families who want a fun but relaxing holiday. In that case, a nod to the feeling of calm might be more appropriate with names like “Villa Paz” or something joyous and spring-like eg “Villa Primavera”, “Villa Fiesta”, etc.
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Consider The Location
The next step is to take into account where your villa is located. Is it near any famous landmarks or attractions? Are there any iconic structures nearby? If so, you could consider incorporating these into the name of your villa. For instance, if it is close to La Concha mountain, then perhaps something like “Vista La Concha” would be suitable. Many of our villas follow this approach, like our ‘Villa La Concha‘, ‘Villa Las Brisas’, etc. You can also think about how local culture may influence potential names—for instance, referring to Marbella and Andalusia’s cultural history, a name like “Flamenco House” could be appropriate.
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Consider the Many Languages your Rental Guests may Speak
Making the name of your villa appeal to multi-lingual guests is a challenging feat. Throughout the history of branding, there have been some classic examples of companies failing to think through how their name would translate to a foreign audience. One such example is the Vauxhall Nova car, which worked well in English but, translated to Spanish, meant “doesn’t go”, hence, a swift move to change the name to the “Opal”. Once you have thought of a name, consider if guests can write it, pronounce it and then run it by native speakers of other languages to ensure it sounds good. In Marbella, your target audience can include Arabic speakers, French speakers, Spanish speakers, English speakers and of course, speakers of Scandinavian languages.
Owners who list their property with Swish will benefit from our advice on choosing a name. With our expertise in the market we can help steer your name choice toward one that will have broad appeal.
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Add your Own Flavour
Finally, remember you don’t always have to play it safe! For those who want a memorable villa brand, try to create something unique that stands out from other properties in Marbella. Why not combine two words that create an interesting phrase e.g., “Serene Dunes”? Or, try adding a bit of your own personal story to it, which may in turn become a talking point. For instance, let’s say you call the villa “Villa Emerald”, after the fact you are from Ireland which is known as the emerald isle- there is just a hint of mystery there which makes people ask why.
Another example could be calling your property after an ancient god or goddess, eg “Villa Aphrodite” People do love a story, especially if they are going to a faraway place for a vacation, so the more you can excite guests the better. We find at Swish when we have to explain the name, it gives a lovely feeling of substance behind the brand.
Choosing a name for your luxury rental villa in Marbella doesn’t have to be hard—it just takes some time and thoughtfulness! Consider who you are targeting with your rental, think about any landmarks or attractions nearby that could inspire its title, and strive to create something unique that stands out from other properties in Marbella.
For any more questions about listing your property for short-term rental in Marbella, contact the Swish team, we would love to help!
